1. Website Development

Website development is the process of designing, building, structuring, and maintaining your online home base so that it reflects your brand, communicates your value clearly, and guides visitors to take action.

What I do as an OBM:

• Build or improve websites that are conversion-focused, not just pretty
• Ensure your site is structured logically for user experience and sales flow
• Integrate required systems/CMS, email opt-ins, payment processors, and CRM tools
• Optimize for mobile, speed, and SEO basics
• Maintain, update, and troubleshoot as needed

Your website is your digital storefront, salesperson, and credibility builder — 24/7. A poorly built website leaks trust, leads, and revenue. A well-built one turns visitors into subscribers, clients, and buyers automatically.

2. Content Creation

Content creation is the strategic development of written, visual, and multimedia content that educates, builds trust, and attracts your ideal audience.

What I do:

• Create, edit or manage blog posts, social media content, newsletters, landing page copy, and course content
• Ensure messaging is aligned with your brand voice and business goals
• Repurpose content across platforms for efficiency and consistency
• Build content systems so you’re not constantly starting from scratch

Content is how people discover you, trust you, and decide to buy from you. Without consistent, intentional content, your business becomes invisible or confusing — even if what you offer is great.

3. Email List Growth

Email list growth is the process of attracting, capturing, and nurturing subscribers who are genuinely interested in what you offer.

What I do:

• Work with you to create opt-ins and lead magnets 
• Set up email capture systems on your website and landing pages
• Segment your list so subscribers get relevant content
• Ensure compliance with email laws (like CAN-SPAM/GDPR basics)

Your email list is one of the only assets you truly own. Social platforms can disappear or change algorithms — your list stays with you and becomes your most powerful sales and relationship-building channel.

4. Lead Generation

Lead generation is the systemized process of attracting potential clients into your ecosystem and moving them toward becoming paying customers.

What I do:

• Build funnels and pathways from traffic → opt-in → nurture → conversion
• Connect marketing efforts to backend systems (CRM, email, sales tracking)
• Track performance and optimize conversion rates
• Remove friction points that stop people from taking the next step

Without lead generation, your business relies on hope, referrals, or inconsistent marketing. A lead system creates predictability and stability in revenue.

5. Community Building

Community building is the creation and nurturing of spaces where your audience connects with you and with each other — increasing trust, loyalty, and lifetime customer value.

What I do:

• Set up and manage communities (Facebook groups, other social platforms, email campaigns, etc.)
• Design engagement strategies and content calendars
• Create onboarding and moderation systems
• Track engagement and member health

Community turns customers into advocates. It reduces churn, increases retention, and creates emotional loyalty — not just transactional relationships.

6. Customer Relationship Management (CRM)

CRM is the system used to track, organize, and manage your relationships with leads, clients, and customers across the entire lifecycle.

What I do:

• Set up or optimize CRM tools 
• Automate follow-ups, tagging, and segmentation
• Create visibility into where each client is in your funnel
• Prevent leads from falling through the cracks

A CRM ensures every relationship is nurtured intentionally — not forgotten. It allows your business to grow without losing the personal touch.

7. Funnels and Lead Magnets

Funnels are structured journeys that guide someone from stranger → subscriber → customer → repeat buyer. Lead magnets are the entry point.

What I do:

• Design and build lead magnets aligned with your offers
• Create funnel strategy, structure, and automation
• Connect pages, emails, payments, and tagging
• Optimize for clarity, flow, and conversion

Funnels turn your marketing into a system instead of a hustle. They allow you to serve and sell at scale without burning out.

8. Systems Building & SOPs

Systems are repeatable processes that make your business run smoothly. SOPs (Standard Operating Procedures) document those processes.

What I do:

• Map workflows for marketing, sales, delivery, onboarding, and support
• Create SOPs so tasks can be delegated or automated
• Reduce bottlenecks and owner-dependence
• Build scalable operational foundations

Without systems, your business is fragile and exhausting. With systems, your business becomes scalable, transferable, and peaceful.

9. E-commerce Management

E-commerce management is the backend operation of online stores — from products and payments to fulfillment and customer experience.

What I do:

• Manage platforms like  WooCommerce, Shopify, or Kajabi stores
• Upload and optimize products
• Integrate payment gateways, taxes, etc
• Monitor performance, inventory, and customer flow

A broken or clunky store loses sales silently. E-commerce systems must be reliable, fast, and friction-free to support growth.

10. eLearning & Course Building

Course building is the process of structuring, building, and delivering digital education in a way that is engaging, accessible, and scalable.

What I do:

• Help structure curriculum and lesson flow
• Build courses inside platforms like Learn Dash, Kajabi, Thinkific, Teachable, etc.
• Create onboarding, progress tracking, and completion flows
• Improve student experience and retention

A great course isn’t just good information — it’s a good experience. Poor structure kills completion and results. Good systems create transformation and testimonials.

11. Graphics / Photos (Canva / GIMP Support — Not a Graphic Designer)

This is practical visual support for your business — creating, editing, resizing, and organizing graphics and images needed for marketing, websites, courses, and launches using tools like Canva or GIMP.

What I do:

• Create and format social media graphics, product images, slide decks, workbooks, PDFs, and opt-in visuals
• Resize and adapt graphics for different platforms
• Apply your brand colors, fonts, and styles consistently
• Organize and maintain your digital assets
• Edit and prepare photos for web use

What I don’t do:
I’m not a custom graphic artist or brand designer — I implement within existing brand guidelines.

Visuals are needed everywhere, and waiting on a designer for every asset slows your business down. This support keeps your marketing moving without bottlenecks.

12. Event Management (Operational Side)

Event management is the backend coordination of live or virtual events — ensuring systems, logistics, registrations, and communications all work smoothly.

What I do:

• Set up registration pages, ticketing, and confirmations
• Manage attendee communication and reminders (email)
• Coordinate tech platforms (Zoom, Eventbrite, Kajabi, etc.)
• Track registrations, attendance, and follow-ups
• Support the host during the event behind the scenes

Events are powerful for connection and conversion — but stressful without systems. I make sure everything runs smoothly so you can focus on delivering.

13. Memberships & Subscriptions

This is the setup and management of recurring revenue programs like memberships, subscription content, or continuity offers.

What I do:

• Set up membership platforms and payment integrations
• Create onboarding and access flows
• Manage content releases and member communications
• Track churn, engagement, and retention metrics
• Troubleshoot access or billing issues

Memberships create stability and long-term revenue — but only if the experience is smooth. Friction causes cancellations.

14. Affiliate Program Setup & Management

Affiliate programs allow others to promote your offers in exchange for commission. This is a great way to get referrals to your business.

What I do:

• Set up affiliate tracking software
• Create affiliate onboarding and resources
• Manage approvals, links, and payouts
• Track performance and optimize participation
• Handle affiliate communications and support

Affiliates can dramatically increase reach — but unmanaged programs create confusion and admin chaos.

This is dependent on the website platform you use.

15. Webinars 

This is the backend planning and execution of webinars following a product or education-based launch style.

What I do:

• Set up registration, reminder, and replay systems
• Coordinate slides, emails, and tech platforms
• Track attendance and engagement
• Support live event execution
• Integrate follow-up and sales sequences

Webinars are high-conversion tools — but tech failures kill trust. I ensure a smooth experience that supports your sales goals.

16. Video Editing (Basic to Intermediate)

This is editing raw video into polished, usable content for marketing, courses, or social media.

What I do:

• Trim, cut, and clean footage
• Add captions, simple transitions, and titles
• Format videos for different platforms
• Organize and label content libraries

Unedited video rarely gets used. This turns your content into usable assets.

17. Promotional Calendar (Implementation-Focused)

A promotional calendar is a strategic schedule of what gets marketed, when, and where — aligned with your business goals.

What I do:

• Map launches, promotions, content, and events across the year
• Align marketing efforts with revenue goals
• Create implementation-ready timelines
• Prevent overlap, burnout, and confusion

Without a plan, marketing becomes reactive. A calendar creates clarity, consistency, and momentum.

18. Launch Planning 

Implementation & Execution Support

Launch planning is the structured orchestration of content, email, events, and systems around a product or program release.

What I do:

• Map the launch timeline and strategy
• Coordinate content, emails, pages, and systems
• Manage deadlines, assets, and team tasks
• Track metrics and adjust as needed

Great offers fail because of poor execution. Launch planning turns ideas into revenue.

19. Workshops (Operational Support)

This is the logistical and technical management of workshops — not facilitation or teaching.

What I do:

• Set up registration and payment
• Manage attendee communications
• Prepare materials and tech platforms
• Run the backend during the workshop (e.g. zoom)
• Handle post-event follow-ups

Workshops build trust and authority — but require smooth delivery. I handle the logistics so you can lead.